Murano Global Investments, a real estate firm based in Mexico and publicly listed on the Nasdaq, has officially announced a strategic initiative to develop a Bitcoin-based asset reserve strategy while integrating Bitcoin (BTC) into their core business model. This initiative includes potential use cases such as accepting BTC for hotel payments and launching loyalty rewards programs based on the digital asset.

In an official statement released on Monday (July 7, 2025), Murano confirmed the signing of a Standby Equity Purchase Agreement (SEPA) valued at up to US$500 million, equivalent to approximately IDR 8.1 trillion. The funds from this agreement are primarily intended for acquiring Bitcoin as part of the company’s long-term investment strategy.

As the initial move, Murano has acquired 21 BTC worth over US$2.1 million (around IDR 34 billion) to be held as part of the company’s cash reserves.

Bitcoin as a Hospitality Innovation

Murano’s CEO, Elias Sacal, emphasized that this initiative is not solely about investment but also serves as a hedge against ongoing global economic risks.

“We view Bitcoin as a transformative asset—not only for its long-term growth potential but also for its capacity to strengthen our financial position in the face of inflation and systemic risks,” said Sacal.

Beyond its role as a financial asset, Murano is also evaluating the direct integration of Bitcoin into its operational ecosystem. Key initiatives currently under consideration include allowing hotel room and service payments with BTC, implementing loyalty programs with Bitcoin-based rewards, and offering special service packages tailored to guests familiar with digital assets and Web3 technology.

To solidify its presence in the digital asset space, Murano has also joined the Bitcoin for Corporations industry alliance, led by Michael Saylor of Strategy and BTC Inc. This alliance aims to assist public companies in understanding and adopting institutional Bitcoin strategies for long-term corporate integration.