Wuling Unveils Cloud EV Lite at IIMS 2025, A More Affordable Family-Friendly Option

Jakarta – Wuling Motors has officially introduced the Cloud EV Lite variant at the Indonesia International Motor Show (IIMS) 2025. This new model is designed as a more affordable option, catering to the shifting consumer profile of Cloud EV, which is now largely dominated by families.

Since its launch in April 2024, the Cloud EV was initially targeted at high-level professionals. However, sales data revealed that 85% of its buyers come from the family segment.

"When we first introduced Cloud EV, we expected it to be primarily used for personal mobility by professionals. However, as sales progressed, we found that most buyers were actually families," said Brian Gomgom, Public Relations Manager of Wuling Motors, at JIEXpo Kemayoran, Central Jakarta.

In response to these findings, Wuling adjusted its product strategy by launching Cloud EV Lite, which maintains a spacious interior while offering a more practical design.

"Many families seek an electric vehicle with ample cabin space, but some prioritize practicality. That’s why we introduced both the Pro and Lite variants to cater to market demands," Brian added.

To date, Cloud EV has sold nearly 4,000 units in less than a year, making it one of Wuling’s key contributors in the Indonesian automotive market.

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