Increase Expansion Trend: Indonesian Instant Noodle Producer Partners with Retail Giants, Tackles US Market

Bisnis | Ekonomi - Posted on 10 May 2024 Reading time 5 minutes

DIGIVESTASI - Indonesian healthy instant noodle producer Lemonilo has successfully penetrated the export market with the entry of Lemonilo ramen products into the United States through Costco, one of the country's largest retailers. 
Remoniro Co-CEO Shinta Nurfauzia said this is a milestone for the company because it targets a larger market abroad. Given the competition in the instant noodle business itself in Indonesia and the world is very tight and not easy.

 

“The expansion of Lemonillo Ramen noodle products to the United States is an important form of development for us. To meet these needs, we are marketing Lemonillo Ramen vegan products to the American market,” Shinta said in a written statement, Friday (5/10). , 2024). In addition, Lemoniro Co-CEO Ronald Wijaya expressed the company's optimism to further expand its market globally with safer and healthier product quality.

 

“As a company that is committed to consumer welfare, we will always strive to continue to innovate without using preservatives, flavors, or artificial colors. “We are optimistic that we will continue to expand access to Lemoniro products,” said Ronald. 

 

The three variants sold in the US market include Lemonillo Ramen Chicken Chow Mein, Fire Chow Mein, and Chicken Curry Soup. These are available in the Los Angeles area and are available directly at Costco and some other well-known retailers. You can buy it online at Pavilion, Daiso, Central Market, and Amazon e-commerce sites.


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Source: cnbcindonesia.com

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